Effective Date: March 18, 2026
Welcome to Bright Starts® Brand (https://brightstartsbrand.com/). These Terms and Conditions (“Terms,” “Terms and Conditions”) constitute a legally binding agreement between you (“User,” “you,” or “your”) and Bright Starts Brand, operated under Kids2 Inc. (“Company,” “we,” “us,” or “our”), governing your access to and use of the brightstartsbrand.com website, including any content, functionality, products, and services offered on or through the website (collectively, the “Website”).
Usage Agreement
By accessing, browsing, or using this Website, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions, as well as our Privacy Policy, which is incorporated herein by reference. If you do not agree to these Terms and Conditions in their entirety, you must immediately discontinue use of the Website.
These Terms apply to all visitors, users, and others who access or use the Website, including but not limited to parents, guardians, caregivers, and anyone purchasing or considering purchasing Bright Starts® products. If you are using this Website on behalf of an organization or entity, you represent and warrant that you have the authority to bind that organization to these Terms.
The Website is intended for users who are at least 18 years of age or the age of majority in their jurisdiction. Persons under 18 may use the Website only with the involvement and supervision of a parent or legal guardian who agrees to be bound by these Terms. By using this Website, you represent and warrant that you meet these age requirements.
Agreement to Terms
Your continued use of the Website following the posting of revised Terms means that you accept and agree to the changes. We reserve the right to modify, amend, or update these Terms at any time, and such modifications shall be effective immediately upon posting on the Website. You are expected to check this page regularly to take notice of any changes we make, as they are binding on you.
By creating an account, making a purchase, subscribing to our newsletter, or engaging with any interactive features on the Website, you affirm your acceptance of these Terms and your commitment to comply with all applicable laws and regulations in connection with your use of the Website.
Permitted Use
The Website and its content are provided for your personal, non-commercial use only. You may access and use the Website for lawful purposes related to researching, learning about, and purchasing Bright Starts® baby products, including bouncers, swings, walkers, toys, activity centers, and related infant care items.
You agree not to use the Website for any unlawful purpose or in any way that could damage, disable, overburden, or impair the Website or interfere with any other party’s use and enjoyment of the Website. Prohibited uses include, but are not limited to: attempting to gain unauthorized access to any portion of the Website or any systems or networks connected to the Website; using any automated means, including robots, scrapers, or data mining tools, to access, monitor, or copy any content from the Website without our express written permission; transmitting any viruses, worms, defects, Trojan horses, or other items of a destructive nature; engaging in any activity that disrupts or interferes with the Website’s functionality; impersonating any person or entity or falsely stating or misrepresenting your affiliation with any person or entity; violating any applicable local, state, national, or international law; and collecting or harvesting any personally identifiable information from the Website without consent.
Commercial use of the Website or its content without our prior written authorization is strictly prohibited. You may not reproduce, duplicate, copy, sell, resell, or exploit any portion of the Website, use of the Website, or access to the Website for commercial purposes without our express written consent.
Ownership and Copyright
All content on the Website, including but not limited to text, graphics, logos, images, audio clips, video clips, product descriptions, digital downloads, data compilations, and software, is the property of Bright Starts Brand, Kids2 Inc., or its content suppliers and is protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.
The Bright Starts® name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Kids2 Inc. or its affiliates. You may not use such marks without our prior written permission. All other names, logos, product and service names, designs, and slogans on the Website are the trademarks of their respective owners.
The compilation of all content on the Website is the exclusive property of Bright Starts Brand and is protected by U.S. and international copyright laws. All software used on this Website is the property of Bright Starts Brand, Kids2 Inc., or its software suppliers and is protected by United States and international copyright laws.
You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Website and to download or print a copy of any portion of the content solely for your personal, non-commercial use, provided that you keep all copyright and other proprietary notices intact. This license does not include any resale or commercial use of the Website or its content, any collection and use of product listings or descriptions, any derivative use of the Website or its content, or any use of data mining, robots, or similar data gathering and extraction tools.
External Websites
The Website may contain links to third-party websites, including but not limited to online retailers, social media platforms, affiliate partners, and other websites that may offer Bright Starts® products or related information. These links are provided for your convenience and informational purposes only. We do not control, endorse, sponsor, recommend, or assume responsibility for any third-party websites, their content, privacy policies, or practices.
When you access third-party websites, you do so at your own risk and subject to the terms and conditions and privacy policies of those websites. We encourage you to read the terms and privacy policies of any third-party websites you visit. We are not responsible for any loss or damage that may arise from your use of third-party websites or your reliance on information provided on such websites.
The inclusion of any link does not imply endorsement by Bright Starts Brand of the linked website, nor does it imply that we are affiliated with the website’s owners or operators. We reserve the right to disable any link at any time without notice.
Affiliate Disclosure and Commission
Bright Starts Brand may participate in affiliate marketing programs and may earn commissions from qualifying purchases made through affiliate links on the Website. When you click on certain links on our Website and make a purchase, we may receive a commission from the retailer or manufacturer at no additional cost to you.
These affiliate relationships do not influence our product recommendations, reviews, or content. We maintain editorial independence and only recommend products that we believe will be valuable to our users and align with Bright Starts® quality and safety standards. Product information, including prices and availability, is subject to change without notice and may differ from what is displayed on the Website.
We may have affiliate relationships with major online retailers such as Amazon, Walmart, Target, and other platforms where Bright Starts® products are sold. Our participation in these programs helps support the operation and maintenance of the Website while allowing us to provide valuable content and resources to parents and caregivers.
Product Listings and Availability
Product descriptions, specifications, prices, and availability information on the Website are provided for informational purposes and may not be accurate, complete, or current. We make reasonable efforts to ensure that product information is accurate; however, manufacturers may change product specifications, packaging, or availability without notice to us.
Prices displayed on the Website are suggested retail prices and may vary depending on the retailer, location, promotions, and other factors. Actual prices, shipping costs, and product availability should be verified with the retailer or authorized seller before making a purchase. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information at any time without prior notice.
The display of products on the Website does not constitute an offer to sell. Product listings are subject to availability, and we do not guarantee that any product will be available for purchase at any particular time. We are not responsible for pricing errors, product discontinuations, or inventory shortages at third-party retailers.
All product dimensions, weights, ages, and usage recommendations are provided as general guidelines. Always refer to the product packaging and instruction manual for complete safety information, age recommendations, weight limits, and assembly instructions before using any Bright Starts® product.
Submissions and Feedback
If you submit reviews, comments, suggestions, ideas, feedback, or other materials (“Submissions”) through the Website, including through contact forms, customer reviews, or social media interactions, you grant Bright Starts Brand a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, transferable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such Submissions in any media now known or hereafter developed.
You represent and warrant that you own or control all rights to your Submissions, that the Submissions are accurate and not misleading, and that use of the Submissions will not violate these Terms or infringe or violate the rights of any third party. You agree that your Submissions will not contain libelous or otherwise unlawful, abusive, or obscene material, or contain any computer virus or other malware that could affect the Website’s operation.
We reserve the right, but have no obligation, to monitor, edit, or remove any Submissions that we determine, in our sole discretion, violate these Terms, are inappropriate, offensive, or otherwise objectionable. We do not endorse any Submission or any opinion, recommendation, or advice expressed therein, and we expressly disclaim any liability in connection with Submissions.
Your Submissions should not contain any personal health information, sensitive personal data about children, or any information that could compromise privacy or safety. Customer reviews should be based on your genuine experience with Bright Starts® products and should comply with all applicable laws and regulations.
No Warranties
THE WEBSITE AND ALL CONTENT, PRODUCTS, AND SERVICES PROVIDED THROUGH THE WEBSITE ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, BRIGHT STARTS BRAND DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
We do not warrant that the Website will be uninterrupted, timely, secure, or error-free, that defects will be corrected, or that the Website or the server that makes it available are free of viruses or other harmful components. We do not warrant or make any representations regarding the use or the results of the use of the Website or any content in terms of accuracy, reliability, completeness, or otherwise.
You acknowledge that your use of the Website is at your sole risk. We do not warrant that the content on the Website is accurate, complete, reliable, current, or error-free. Any reliance you place on such information is strictly at your own risk. We reserve the right to modify, suspend, or discontinue any aspect of the Website at any time without notice or liability.
No advice or information, whether oral or written, obtained by you from the Website or through the Website shall create any warranty not expressly stated in these Terms. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you.
Liability Limitations
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL BRIGHT STARTS BRAND, KIDS2 INC., OR THEIR DIRECTORS, EMPLOYEES, PARTNERS, AGENTS, SUPPLIERS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE WEBSITE, ANY CONTENT OBTAINED FROM THE WEBSITE, OR ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE WEBSITE.
Our total liability to you for all claims arising out of or related to these Terms or your use of the Website shall not exceed the amount you paid, if any, to access the Website during the twelve months preceding the claim, or one hundred dollars ($100), whichever is less.
We shall not be liable for any failure or delay in performing our obligations under these Terms where such failure or delay results from any cause beyond our reasonable control, including but not limited to mechanical, electronic, or communications failure or degradation, acts of God, natural disasters, pandemic, war, terrorism, strikes, or labor disputes.
The limitations and exclusions in this section apply to the maximum extent permitted by law, even if any remedy fails its essential purpose. Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages, so the above limitations or exclusions may not apply to you.
User Indemnification
You agree to defend, indemnify, and hold harmless Bright Starts Brand, Kids2 Inc., and their respective officers, directors, employees, agents, licensors, and suppliers from and against any claims, actions, demands, liabilities, judgments, and settlements, including without limitation reasonable legal and accounting fees, arising out of or in any way connected with your use of the Website, your violation of these Terms, your violation of any rights of another party, or your Submissions.
We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you, in which event you will cooperate with us in asserting any available defenses. You agree not to settle any matter subject to indemnification without our prior written consent. This indemnification obligation will survive termination of these Terms and your use of the Website.
Privacy Policy
Your privacy is important to us. Our Privacy Policy, which is incorporated into these Terms by reference, explains how we collect, use, disclose, and protect your personal information. By using the Website, you consent to the collection and use of your information as described in our Privacy Policy.
We collect information that you provide directly to us, such as when you create an account, make a purchase, subscribe to our newsletter, or contact customer support. We also collect information automatically through cookies and similar technologies when you use the Website. This information may include your IP address, browser type, operating system, referring URLs, and page views.
We use your information to provide, maintain, and improve the Website, process transactions, send you updates and promotional materials (with your consent), respond to your inquiries, detect and prevent fraud, and comply with legal obligations. We do not sell your personal information to third parties.
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
For detailed information about our privacy practices, please review our complete Privacy Policy available on the Website.
Modifications
We reserve the right to modify, update, or discontinue the Website or any portion thereof at any time without notice. We may also modify these Terms at any time by posting the revised Terms on the Website with an updated effective date. Your continued use of the Website following any such modification constitutes your acceptance of the modified Terms.
Material changes to these Terms will be indicated by updating the “Effective Date” at the top of this page. We encourage you to review these Terms periodically to stay informed about our terms and conditions. If you do not agree to the modified Terms, your sole remedy is to discontinue use of the Website.
We may change, suspend, or discontinue any aspect of the Website at any time, including the availability of any features, information, or content. We may also impose limits on certain features or restrict your access to parts or all of the Website without notice or liability.
Access Termination
We reserve the right, in our sole discretion, to terminate or suspend your access to all or part of the Website, with or without notice, for any reason, including without limitation if we believe you have violated these Terms, engaged in fraudulent or illegal activity, or posed a security risk to the Website or other users.
Upon termination, your right to use the Website will immediately cease. All provisions of these Terms that by their nature should survive termination shall survive, including without limitation ownership provisions, warranty disclaimers, indemnity obligations, and limitations of liability.
You may terminate your account at any time by contacting us at Support@Brightstartsbrand.com or by calling 1-800-230-8190. Termination of your account does not relieve you of any obligations incurred prior to termination.
Legal Jurisdiction
These Terms shall be governed by and construed in accordance with the laws of the State of Georgia, United States of America, without regard to its conflict of law provisions. You agree that any legal action or proceeding arising out of or relating to these Terms or your use of the Website shall be brought exclusively in the federal or state courts located in Fulton County, Georgia, and you hereby consent to the personal jurisdiction and venue of such courts.
If you access the Website from outside the United States, you are responsible for compliance with local laws in your jurisdiction. The Website is controlled and operated from facilities in the United States, and we make no representations that the Website is appropriate or available for use in other locations.
The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms. Any claim or cause of action arising out of or related to your use of the Website must be filed within one year after such claim or cause of action arose, or it shall be forever barred.
Severability Clause
If any provision of these Terms is found to be unlawful, void, or unenforceable by a court of competent jurisdiction, that provision shall be deemed severable from these Terms and shall not affect the validity and enforceability of the remaining provisions. The unenforceable provision shall be replaced with an enforceable provision that most closely reflects the intent of the original provision.
Our failure to enforce any right or provision of these Terms shall not be deemed a waiver of such right or provision. No waiver of any provision of these Terms shall be deemed a further or continuing waiver of such provision or any other provision.
These Terms, together with our Privacy Policy and any other legal notices or agreements published by us on the Website, constitute the entire agreement between you and Bright Starts Brand concerning your use of the Website and supersede all prior or contemporaneous communications and proposals, whether oral or written, between you and us.
Questions About These Terms
If you have any questions, concerns, or comments about these Terms and Conditions, please contact us using the information below:
Bright Starts Brand
Customer Service Department
3333 Peachtree Road NE, Suite 600
Atlanta, GA 30326
United States of America
Phone: 1-800-230-8190
Email: Support@Brightstartsbrand.com
Website: https://brightstartsbrand.com/